EO 243 – Dr Ruth Ananka Loubser

North West University
Senior Lecturer

Why did you attend the programme?
I attended the course because I value the human rights of all stakeholders in multicultural contexts and wanted to learn how to put this into practice in the business environment.

How did it benefit me personally?
The course demonstrated that “business” and “ethics” are not mutually exclusive and conflicting categories, but rather that ethics is a prerequisite for doing successful and sustainable business. I feel optimistic and empowered to manage ethics in a way that makes business sense, whilst simultaneously protecting human rights.

How is it benefitting your company?
It contributes towards creating an ethical culture in the organisation, which can potentially lead to improved productivity and reputability – this can translate into increased profitability.